Case Study: Behringer Group

By implementing LeadNinja with the support of neuland, Behringer was able to measurably increase efficiency in customer service

neuland also supported the Behringer Group internationally with LeadNinja in qualifying new customers on their website, seamlessly transferring customer data into the existing SAP CRM system.

With LeadNinja, we have introduced a central solution that has helped us to more targetedly identify opportunities for sales.

– Dominik Layer, Head of Marketing, Behringer Group

Starting point

The Behringer Group is a German manufacturer of machinery and equipment with international
subsidiaries. Its main focus is the production of metal band saws, circular saws, as well as
machines and equipment for metalworking.

Key facts:
€75 million in revenue
Presence in 60 countries
Family-owned since 1919
Employees

With a broad investment program, the Behringer Group is gearing up for the future. The most
visible change in the anniversary year of 2019 is the construction of a new administration
building and production hall at the headquarters in Kirchardt, as well as the extensive expansion
of digital activities.

Challenges

Maintaining the high quality standard  of customer service while managing increasing frequency of inquiries. Improving efficiency in addressing individual customer needs.

Challenge: 01
The number of customer contacts has increased significantly over the years.

Challenge: 02
Many supposed leads turned out not to be actual leads, or still aren’t.

Challenge: 03
The number of systems used to  address these challenges has become overwhelming.

Solutions

Treating each customer as an individual, with dedicated challenges in their respective business field, is the core goal of our solutions.

Solution: 01
Partial automation of contact inquiries and customer support.

Solution: 02
Automated pre-qualification through triggers and segmentation.

Solution: 03
Replacement of heterogeneous isolated  solutions and consolidation of functions at a central location.

Resources and More Information

Case Study

Behringer Group + LeadNinja

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